With all the platforms people consume media on these days, it can sometimes take longer to get the publishing right than it takes to put a video together on Quik. Every platform is different, so it’s important to know a bit about what works where.
People’s behaviour is different on YouTube compared to other social media channels. Most people passively browse channels like Facebook and Twitter. On YouTube, they know what they’re looking for. And you can use that to your advantage. It’s also a much more powerful and competent search engine than Facebook’s. We go more into how to optimise YouTube here.
But it’s still important to share your content on multiple channels if you want to build an audience.
Twitter is a great place to get traffic for your videos for a couple of reasons. For starters, YouTube videos start playing within Twitter if you add the link in your Tweet. You can also draw attention to your content by tagging people with larger followings than yours.
For example, if you’re doing a story about the history of Mumbai, you could tag prominent historians or even other vloggers, channels and ‘influencers.’ If you’re lucky, they will retweet your video, or follow you!
You can do this from your personal account, or create an account specific to your channel — or do both.
If you’ve used trending stories to make your videos, you’ll definitely want to use the trending hashtags, and tag people tweeting about it. You can even respond to people and let them know you’ve done a video.
Personal content tends to do better on Facebook, so if you can share your video and share a personal message, that will help. Like Twitter, you can post from your personal account, as well as a channel page.
On Facebook, you won’t get as many options to add metadata as YouTube. But you can still add a thumbnail, title, description and tags. Unlike YouTube, though, you’ll want your description to focus more on something that might intrigue someone, or spark emotion. The search bar on Facebook is terrible, so you don’t have to focus as much on a title that is easy to search for when you’re uploading on Facebook.
To make your videos work on Reddit, you’ll also need to engage with and answer posts. Whenever you publish a video, you can put the link in on Reddit, under the most relevant subreddits. Sometimes you might even find an existing trend that relates to your video. In these cases, you can respond to the thread.
Careful, though. Reddit is pretty strict about spamming, so you can only post and respond a few times a day. Pace yourself.
If you can, make a website for your content. That way you won’t be forced to be at the mercy of algorithm changes on platforms like Facebook and Instagram.
For a website, the rules are pretty similar to the YouTube rules, which you can read here. Always keep in mind what people will look for in google search, check for keywords and make sure your descriptions are long. The more information (metadata) you put on your website, the better it will rank on Google. And remember, regularity and consistency is important.
Here’s a checklist you can follow for uploading video content on different platforms
- Check search words on Google
- Title with strong keywords
- 80+ word description that repeats keywords
- Tags similar to what you’ve out in your title and description
- Playlists: keep similar videos in a playlist so it’s easy for viewers to find similar content
- Cards and annotations: to link to your other work or website
- Subtitles: For accessibility and so people can watch without sound
- Thumbnail: to grab people’s’ attention
- Share on Twitter
- Share on Facebook
- Share on Reddit