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photo: wiki/matt buchananSteve Jobs introduced the iPad as the future of computing on January 27, 2010. This was the first time we saw the iPad, but not the pitch. The iPhone, iPod and the Mac came with similar promises. And presenting them was Jobs. After building them with his partners in crime at Apple. He’d say “It’s better to be a pirate than join the navy”. Navigating the company to a value of 1 trillion dollars by dominating segments, if not the entire markets of devices like phone, watches, tablets, computers and music.
Apple’s Fall Events have been the stage for the biggest announcements for a decade now. So this fall, we’re talking Apple, the $1,000,000,000,000,000 company. Or roughly 10 of Ambani’s Reliance Industries. Apple has  made some of the most iconic and innovative devices in personal computing history. So, we’re looking at the people and products that made it possible. It all started with the Mac and Steve Jobs’ vision of making computing accessible more accessible — maybe not in price, but in ease of use.
Apple is a company that had the foresight to put the iPad development on the back burner to get moving on the iPhone. And used the same iOS platform which was initially made by modifying the Mac OS X. The launch of the Macintosh computer was one of Jobs’ early press conferences that set the tone for future keynotes and conferences. Not just Apple’s but the entire industry’s. The keynote theatrics and format are now replicated by Google, Samsung, Microsoft, Xiaomi, Facebook and everyone. But there are some things so iconic that neither of them might be able to match up to.

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Steve Jobs once carried a floppy drive in a shirt pocket to prove the portability of the software and decades later, a laptop in an envelope. So, while Microsoft was busy dancing at the Windows 95 launch, Jobs was paving the way for future animation technology. At the time he was at Next, a company that he set up after being forced out of Apple. He then sold the company back to Apple and made his way to leadership, taking charge of the old ship which had been struggling in his absence. This was a different Apple. His co-founding engineer, Steve Wozniak had been gone for a decade. The Mac was facing tough competition in the market. And the iPhone launch was a decade away. Enter Jony Ive. The designer of Apple’s most iconic devices. And recently, the entire smartphone industry. That’s what a tweet said about Jony Ive when the competition flooded the market with notched phones. ​View image on Twitter

Jony Ive, Chief Design Officer for the entire smartphone industry.18.1K1:45 AM – Aug 15, 20188,094 people are talking about thisTwitter Ads info and privacyApple starts its comeback journey with Steve Jobs in 1997. They announced the’d support MS Office on the Mac. Which makes Office the universal productivity software, but also gets Apple a bump in the cash pile. They use it to buy and build. Lots and lots of things — the video editing software Final Cut Pro, the iMac computers, their Mac OS X software, iTunes and iPod. By now, Apple wasn’t just making software and hardware, but also an ecosystem of services and content distribution. With iTunes letting you buy music on the computer and syncing it with your iPod to listen on the go, it got people to download 1 billion songs in less than 3 years, which became 10 billion in another 4 years. 
This time, they had a lot of help from the iPhone and Macs. Apple had spent the last decade strengthening its business and would race to a trillion in the next decade. But Jobs would only be around to see it till 2011. Since then, Apple has only launched one new kind of device — the Apple Watch in 2015. Unlike Jobs’ 1997-2011 phase at Apple when the iMac, Mac Pro, iBook, Macbook, Macbook Pro, Macbook Air, iPod, iPod Touch, iPhone, iPad and a bunch of other accessories were launched to go along with these devices. 
Steve Jobs had two stints at Apple, one building it and the other navigating it to the journey it sails on today. And this time even though the reason was medical, the terms he would leave on would be his.

If you’d rather listen to the piece…