So you want to build on YouTube, but you don’t want to pay to promote your content. We have good news, and bad news for you. The good news is that there is a lot you can do on your YouTube channel to boost viewership and make your page more visible. The bad news is, doing this process without putting money into your channel is a long process. Like, it can take over a year to get traction. And time is money. You’ll have to spend hours every week building, promoting and organising your page.

If you do want to put money into your page, fear not! This course is still relevant for you. Because all the things you’ll learn will still help your content do better, beyond the paid for production.

Let’s begin, shall we?

It’s important to decide what you want your channel to be. YouTube has all kinds of creators, from daily vloggers, journalists, media publications, cooking shows, reaction videos, comedians, science experiments, crafts… the list goes on.

Before you start, find what type of channel can work for you, and then what your personal touch can be.

If you’re building YouTube as a side project, not full time, see how you can incorporate your work into your channel. If you’re a teacher, maybe you can do videos on what kinds of projects and assignments you do with your students. Show your audience what you’re passionate about. This should be the bulk of your video.

Consistency is important, not just in terms of regularly publishing, but in terms of building an identity on YouTube. It also helps make your channel more bingeable. So, if someone discovers one of your videos and likes it, they’re more likely to stay on your channel. You can also be really creative while maintaining what many would refer to as a ‘brand.’ For example, if you’ve decided to be a video reaction channel, and make responses to trailers, you don’t have to stick to just that. If you find an interesting speech, for example, there’s nothing stopping you from reacting to it. The point is, don’t feel limited by the category of channel you’ve chosen, there’s always a way to add your personal style to a topic that interests you.

When it comes to channel growth, you’re going to have to be patient. You’re probably not going to go viral overnight. It’s a slow process, but it’s also steady. We’re going to be covering all the things you can do to feed that steady growth.

There is no magic number of videos you should be posting, but you should be posting at least one per week. If you’re able to do more, that’s great. But it’s not a requirement for a successful channel. That’s only 50 videos a year, so if you have 50 ideas, you’re ready to start your YouTube channel.